Jorge Gonzalez del Arco - Social Media and Online Marketing Consultant

Jorge Gonzalez del Arco

I am a teacher and a consultant specialized in Social Media and Online Marketing, but let’s start from the…

Beginning: 1976

I was born one April morning in Alicante, a city on the Spanish Mediterranean coast.

As my parents tell me, I came into the world quick. They like to remind me that I have always been very quick, even at the time of birth.


Childhood: 1976 – 1990

I guess my childhood was very different than the one that children have today, or wasn’t it so different?

Maybe it’s not so important that a child has or hasn’t access to the latest technological gadget.

Perhaps what is really important is that a child has fun while learning: that’s what I did during my school years at San Fernando School, located in Alicante (Spain).


Teenage years: 1990 – 1994

After finishing school, I went to Figueras Pacheco High School, in Alicante (Spain), where I began to choose subjects related to the technical area.

At that time I learned to play several musical instruments: first, the Spanish classical guitar (with a teacher), and later, the electric guitar and the bass (in a self-taught way). Perhaps this learning was the beginning of my Music.

When I was 15 years old I first traveled out of Spain to live for a month with a family in Paignton (England). In addition to improve my English knowledge, my stay in England helped me to mature as a person and to learn how to solve problems without having my parents nearby.

The following summer, when I was 16 years old, I came back to England to spend another month there, this time in Southport.

In my two trips to England I was fortunate enough to live with wonderful families: kids behaved great with me and they didn’t look at me strangely when I spoke to them in a not so understandable English with a strong Spanish accent.


Valencia: 1994 – 2000

At the age of 18 years old I moved to Valencia (Spain), far from family home, in order to study Telecommunications Engineering at the Polytechnic University of Valencia.

At that time I had my first approach to the Internet world, the social web and online marketing, all of them very different from their today versions, but just as revolutionary at that moment.

Also, I became interested in issues not directly related to the technological world, so I did the Advanced Course of Management of SMEs (Small and Medium Enterprises) in ESIC (Business and Marketing School), in Valencia (Spain).


Costa Rica: 2000 – 2001

To finish my Degree in Telecommunications Engineering I had to do a Degree Final Project, and because I like complicated challenges, I made my Project entitled “The future of mobile telephony in Costa Rica” at the Electrical Engineering School of the University of Costa Rica, in San Jose (Costa Rica).

My stay in Costa Rica helped me to continue to mature as a person and as a professional, and to realize that the world is full of wonderful places.


Madrid: 2001 – 2002

After returning to Spain and getting my Telecommunications Engineering degree, I moved to live in Madrid to work as a technology consultant at Soluziona (now Indra).

My idea was to travel abroad with some firm of the technology consulting area, both to gain experience and to improve my English.

However, at that time technology companies suffered a serious crisis (“the dot-com bubble“) that made traveling overseas difficult.

So I decided to apply to the Scholarship Program of the ICEX (Spanish Institute of Foreign Trade). I passed the selection process, and I could choose a good destination, so I quit my job as a technology consultant.


Marisol: 2002 – ∞

Before traveling to my new destination with the ICEX (Spanish Institute of Foreign Trade), there was an event that would change my life: on 12/31/2002 (New Year’s Eve) I met Marisol, the woman who would become my wife.


Sydney: 2003

My first destination with the ICEX (Spanish Institute of Foreign Trade) was the Spanish Trade Commission in Sydney (Australia), where I worked as Head of IT (Information Technology) and Telecommunications.

In Sydney I improved my English, I expanded my training and professional experience, I continued to evolve as a person, and I was lucky enough to visit some of the most beautiful and remote places on Earth.


Brasilia: 2004 – 2005

My second destination with the ICEX (Spanish Institute of Foreign Trade) was in the Spanish Trade Commission in Brasilia (Brazil), where I worked as Head of IT (Information Technology) and Telecommunications. Besides, I participated in the launch of the ICEX’s website in Brazil.

I came to Brazil without knowing a word of Portuguese, but I returned with an advanced level: I got the Certificate of Proficiency in Portuguese Language for Foreigners (CELPE), issued by the Ministry of Education of the Government of Brazil.

Also, I continued with my English studies and I got the CAE (Certificate in Advanced English) o the University of Cambridge (England).

In addition to expanding my professional experience, in Brasilia I added a new language (Portuguese) to my curriculum vitae, but it was the time of going…


Back home: 2005

After 11 years living outside my hometown, I returned to Alicante (Spain) in order to be with Marisol (then my girlfriend, today my wife).

I started working as an analyst/developer at Kelme (Elche, Spain).

Later, I did a MBA (Master of Business Administration) at the European Business School.


Teacher: 2006 – today

In 2006 I passed a public examination of the Goverment of Spain to be an Information Technology Teacher for Vocational Training.

Since I started my career as a an Information Technology Teacher I have been teaching at Doctor Balmis High School of Alicante (Spain).

My areas of expertise are:

  • Web Design and Web Programming (HTML, CSS, JavaScript, PHP, MySQL).
  • Operating Systems (Windows and Linux, client and server).
  • Technical English.
  • E-Learning platforms (Moodle).
  • Office automation.

Despite not being included in the curriculum, I always try that Social Media are present in my classes so my students can understand the importance of new ways of communication in today’s world.



Since late 2010 I have the great fortune of being married to Marisol, a wonderful woman who has always understood and supported me in each and every one of the steps I have taken.

Fruit of our love, in the end of 2011 our first daughter Paula was born, and in the end of 2013 our second daughter Nuria was born: they are the best thing that has ever happened in my life!

Not even in the best of my dreams I could have imagined that one day I would raise a family as wonderful as the one I have: you are the best of my life! I love you!


Social Media

I have been using Social Media for many years, either to boost people’s personal brand or to manage and optimize online visibility of companies.

I have taken several courses and attended many events related to Social Media and Online Marketing:

My blog “Desde Alicante” has been nominated as a finalist in the “Alicante Web Awards” by “La Verdad” newspaper.

As an expert consultant in Social Media and Online Marketing I can help you to achieve your goals by optimizing your online presence: increasing fans and followers related to your areas of interest, advising you about where, when and how to publish in the different social networks in order to get the maximum ROI (return on investment), training your employees to be the “best ambassadors” of your company, and ultimately, managing in the most effective way all your company resources (human and material) to maximize the online presence of your brand.


Why have I created the “Desde Alicante” blog?

I have learned a lot on the social web, and I think the best way to be grateful is trying to share all that knowledge so it can be useful to others.

If you have any doubts, questions or comments, I will be glad to help you: you can ask me in the Contact section.